The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness
Scaling a Profitable and Sustainable Business with Mitch Russo
“Anybody listening to this show has the chance to create something incredible. Has the chance to be something incredible.”
AMA interview with Mitch Russo, an experienced business strategist, implementation consultant, and serial entrepreneur, former CEO of Business Breakthrough International, a training/coaching joint venture with Chet Holmes & Tony Robbins that he scaled from the ground up into a $25M in annual revenues. Before Business Breakthrough, Mitch founded Timeslips Corp which he sold after reaching $10M in sales.
Mitch delves into how to scale a profitable, sustainable business, sharing stories and lessons learned along the way. He shares his thoughts on how to best work on virtual teams and his new venture, Results Breakthrough Network.
Listen to the Episode Here:
We are going to be doing an Ask Me Anything or AMA interview. AMAs are when I have the utmost pleasure of connecting with either seasoned or former consultants and they give you advice. We’ve got Mitch Russo in the house as our guest. He is a seasoned business consultant and he’s a serial entrepreneur. He’s the former CEO of the Tony Robbins and Chet Holmes joint venture called Business Breakthroughs International. We get a chance to connect with Mitch and he shares a lot about the art of scaling. How do you scale a business or scale a particular joint venture, whether it’s for yourself or your business or for your clients? How do you do that in a way that brings results in a sustainable way? Mitch delves into that. He also shares a little bit about his Results Breakthrough Network that he’s just getting started. I’m super thrilled and honored to have Mitch.
Interview with Mitch Russo
Thank you so much for taking time to be on The MECE Muse Unplugged. How are you doing?
I’m doing great.
Thank you for taking the time. Maybe you can take a moment to introduce yourself.
My background is that of a business founder. I started a software company when I was in my twenties. I grew it to over 100 people and then I sold it to a European company called Sage PLC. I had a lot of fun doing that. That was a great experience and I learned so much being a software company founder. As my life unfolded, I came back at the age of 40 years old. I had finished all of my financial goals for just about a lifetime and I didn’t know what to do next. I decided I would help other companies. In a sense, that’s all I’ve been doing ever since. I decided to go back into consulting and help other companies. I was able to help nineteen different companies to either raise money or launch before I took a job working directly with my friend Chet Holmes to build a company called Business Breakthroughs International with Tony Robbins.
Tony, Chet, and I went into partnership together and we built Business Breakthroughs International, which grew to be about a $25 million a year company based entirely on helping entrepreneurs and business people with training, consulting and coaching. The training programs that we created were very powerful and very popular. We sold them through webinars and we advertised on the radio. I was responsible for spending millions of dollars setting up radio campaigns and executing those to make sure that we got the most out of them. As background, that’s what I’ve done. Since then, I work individually with clients to help them grow their companies. I have started a new company recently called the Results Breakthrough Network.
How did you get connected with Chet and Tony Robbins?