As you slowly build up and you share what you know with an authenticity, you will be able to grow your experience and authority and your online reputation so much better than going out there and hyping with the thousands of others that should not have anything in consulting at all.
AMA (Ask Me Anything) interview with Loren Weisman, a musician turned accidental business consultant.  Loren is a brand precision marketing strategist, speaker, author and host of Wait What Really OK” is A Methodical, Comical & Informational Podcast.
In today’s interview, Loren shares his career journey into consulting, the concept of intention vs. perception, and some of the common pitfalls he has witnessed over the year with his experience in the profession and with startup companies.

Listen to the Episode Here:
We’re doing an Ask Me Anything or AMA. AMAs are when I have the utmost pleasure of connecting with either seasoned or former consultants and they give you advice. Our guest is Loren Weisman. He’s got an interesting background. He’s a musician, turned what I like to call an ‘accidental consultant’. He has a cool title, Brand Precision Marketing Strategist. He is also a speaker. Just as his interesting background sounds, you’ll enjoy my conversation with Loren. He shares not only about how he started out as a musician, a little bit about the music industry, but then how he ended up pivoting and getting into consulting and shares his nuggets of wisdom. I launched my book, The MECE Muse, and I had my launch party. It was so fabulous. Thank you so much for those that took the time out to attend the party in person. Those that attended it virtually, those who were not able to attend but sent me text messages and tweets and emails and LinkedIn messages, I really appreciated it. It was so amazing for two reasons. One, I got a chance to connect and celebrate this milestone of my book launch of The MECE Muse, but what’s cool is that The MECE Muse is officially an Amazon best-seller. It is making its way up the charts on Amazon within 72 hours. It became the number one new release book in the consulting category.
It’s so surreal, given the amount of work to put this book together that we’ve made it this far. The MECE Muse is also currently number two Kindle book in the consulting category, and it’s also ranked number five overall bestseller in consulting category in general. It was an awesome launch. I’m super thrilled. I know that this book is going to change a lot of lives. I set out almost a decade ago wanting to be the mentor that I wish I had. I started to get calls and emails that people are reading the book, they’re enjoying it and it’s only available on Kindle now, unless you got an advanced copy, but people have been starting to absorb it. I cannot wait to see the lives, the change, the career trajectories that are changed because of this book. I feel like I’ve met my mission. I get goose bumps talking about it, thinking about it, and knowing that I created this legacy. I’m very excited for this moment. Check it out. If you haven’t already, go on to Amazon. We have both the Kindle version that’s available for immediate download. It’s at a reduced price, so check it out while it’s still at that reduced price. There is a paperback copy of the book. You can pre-order it. It’s going to be released on February 20th. With that, I’m super excited to share this interview with Loren.
Interview with Loren Weisman
Loren, thank you so much for joining us on The MECE Muse Unplugged. How are you doing?
Thanks for having me. I’m doing great.