MCM CommerceChat

MCM CommerceChat


Microbrowsers and “Dark Social” and the Implications for Brand Marketers

July 08, 2020

Understanding microbrowser traffic and its relationship to social can help correlate where conversions are really coming from, enabling marketing spend to be adjusted accordingly for better ROI. Jason Khoury, head of corporate marketing at Cloudinary, talks about how brands can tap the power of microbrowser traffic.