The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
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Latest Episodes
Shoppers prefer the mobile web over apps
As more and more of us shop using our mobile we tend to use the mobile web more than mobile apps according to a survey by Siteworx. The study reveals a number of key mobile shopping metrics and Chuck highlights the most important ones in this episode incl
Grocery shopping is next on the disruption list for mobile
There is no doubt that mobile has influenced every nook and cranny of our daily rituals so why should grocery shopping be any different? Chuck highlights a recent study by Ninth Decimal that highlights the way that mobile has enhanced our shopping habits
The tumultuous life and times of Softcard
There are rumours floating around that Google is interested in purchasing Softcard - the mobile commerce play put together by American Express, Wells Fargo and Chase. With this in mind, Chuck takes a look at the emergence of Softcard, the potential Google
How Starbucks became dominant in mobile payments
I don't think there was a single person on the planet that thought Starbucks could be the model for mobile payments and yet they are. I'm also pretty sure that no one would have predicted that they would become the most pervasive and most used mobile paym
The 3 ways to interact with beacons today
There are now 3 ways to interact with beacons today: Passive, active and requested. Chuck gives us some examples of each and helps us understand the difference between them all.
How beacons can be used to improve customer loyalty
Using beacons passively is an incredible way for businesses of all types to bring knock-out service to their truly loyal customers. Chuck details an example of this he saw being demonstrated by Sapient Nitro at NRF. Hopefully this signals a shift that mov
How Marsh Supermarkets is gearing up for the Apple Watch arrival
Will you use your new Apple Watch - or any wrist watch for that matter - to help you shop? Marsh Supermarkets is banking on it. They have equipped their stores with beacons and are eagerly anticipating the arrival of the wrist economy. Chuck highlights th
Still using a wallet? Replace it with one of these
Chuck takes look at 2 cool new takes on the mobile wallet - the iWallet and Wocket.
The big mobile themes from NRF
Disruption and change were the key themes at the annual "Big Show" - NRF in New York last week. On the news that Target and Sony are closing down all their stores in Canada and the rumours of the demise of Radio Shack, Chuck offers his thoughts on what he
1 000 000 beacons for free
Talk about skipping forward. ShopX is giving away 1 million beacons for free because they will eventually be commodities anyway. They are also looking at beacons for a different reason as well. As Chuck details in this episode, free beacons doesn’t nece