The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Latest Episodes
How the Bonnaroo Music & Arts Festival uses beacons
Bonnaroo has long been a destination for music lovers and musicians alike. Over 80,000 people descend in Manchester, Tennessee in early summer for 4 days to watch some of the biggest names in music. It is also a haven for the early adoption of technology
Groupon’s behemoth bet on beacons
Beacons are everywhere and on top of mind in every boardroom across all business types around the world. Beacons are at a point now that they just can't be ignored by anyone - even Groupon! They have announced their plans for beacons and Chuck gives us an
How to bring beacon and mobile payment use to the masses
Beacons and mobile payments are emerging but the adoption rate isn't as fast because of the reason we outline in this episode. It has little to do with the technology or consumer willingness or value so what could it be?
The misguided mess that is the retailer mobile strategy
A new study from RSR Research shows what retailers really think about how mobile can help their businesses...and it isn't great. The fact they are thinking about mobile IS great, what they hope it does for them and the area they are focusing on is NOT so
These beacons help send messages that matter
Beacons have emerged as the hope of retailers across the land but the true mark of a lasting technology is how quickly it morphs and adapts to new industry. Chuck features the work of a beacon startup, Gelo, and how they are using beacons to help their cl
Do people buy big ticket items from their smartphones?
It turns out that many of us aren't buying large ticket items from our smartphones these days. A new study by Princeton Survey Research Associates on behalf of Bankrate found that only 12% of those that responded have bought big-ticket items from their mo
The 2 things consumers want when they walk into a store
The consumers have spoken. Well, 100,000 of them from 19 countries did in a recent study by the IBM Institute for Business Value. The study brings to light a number of important retail trends and Chuck highlights the two most pressing demands from consume
Minding the tech lag
There is a gap between when a technology is unveiled or launched and when/if it goes mainstream. Think back to the early web days, then the early ecommerce days and again with smartphones. There were always a few early adopters and influencers that saw th
Mobile to account for 50% of all digital commerce revenue within 2 years
A new report from Gartner shows the profound impact that mobile is having on digital commerce. Over the next 2 years, mobile commerce will grow 28% (up from 22% today) and be on even ground with all other digital commerce revenue. Chuck dives into this, a
Beacons as the concierge
Beacons have spent their short existence in the push business. They are installed on walls, API'd in apps and notifications start rolling out. Could those same beacons be used to help understand our needs more ahead of time and be triggered just when the