The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Latest Episodes
Mobile nearing comfort level of the web when it comes to purchasing
Shopular, the mobile app company that finds you deals at your favourite stores, released their 2015 Mobile Retail Outlook Survey and it looks good for mobile shopping. Chuck summarizes and highlights the top numbers and offers insight into what retailers
Who’s smarter: The consumer or the store
People use their phones in store. A lot of people. People still shop in stores. A lot of people. So what happens when you have a lot of people shopping in stores while using their smartphone? Opportunity. Chuck details a few recent eMarketer reports that
The 7 ways to drive mobile sales
When you look at mobile as a very important tool in your sales process you should see endless opportunities and paths to revenue. The question now focuses on where should you begin and what should you avoid. Those questions are answered in this episode. C
Forget mobile, 2015 is the year of bluetooth
There was a distinctly blue layer over CES this year - as in Bluetooth. What is old is new again and bluetooth is one of those protocols that never really caught on when it arrived but it seems to now have hit its stride. Chuck explains what the importanc
CES: Are smartphones passé or preparing us for the future?
At CES it is easy to overlook the seemingly now low-tech innovations that got us to where we are. Take the smartphone - that thing that over 2 billion people carry with them - how many mentions did it get? Instead, it was wearables and bluetooth and drone
CES: The year of drones, payments and really good thinking
It's a wrap. The International CES is done for another year and with it comes Chuck's overview of what he saw and what left a lasting impression. We'll dedicate a few episodes to some of the trends and patterns that emerged from CES in the days ahead but
Mobile security: If you liked it, then you shoulda put a password on it
The very reason we love mobile is the very reason we should protect our device with a password or some sort of security. Think about it, the phone is the most personal device we own and 50% of us don't lock it down. Do you leave your front door open when
40% now use mobile to research potential purchases
We spend a lot of time talking about the influence that mobile is having on our decision-making process. It is very hard to quantify because mobile swerves in and out of everything that we do BUT here is a study that gives us a glimpse of where mobile pla
Mobile dominates Amazon sales over the holidays
Joyful. That's how I would classify Amazon's mobile shopping season. Fearful is how I would think of it if I was any other retailer who hasn't embraced mobile yet. Amazon released their mobile shopping stats for the holidays and it is dominated by mobile.
Mobile means we don’t have to stop shopping on Christmas Day…and we didn’t
Why take Christmas off when you can shop. That's what happened on Christmas Day this year according to the latest research for IBM Digital Analytics Benchmark. According to their analysis of mobile activity on Christmas Day, our exuberance for spending ov