The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin


Latest Episodes

Ma and pa shops may have the answer to the beacon puzzle - thanks to Perka
October 30, 2014

Here's a case where beacons are being used to enhance the customer experience while they are in-store - not trying to sell them something or bombard them with discounts. Perka, a division of FirstData, is distributing beacons to smaller businesses as a wa

Even Elvis Presley is using beacons
October 29, 2014

Beacons are being used everywhere these days. This episode looks at the most prominent beacon implementations to date - including an upcoming auto show on Regent Street in London. From sports stadiums, universities and airports to Elvis' Graceland, beacon

Will beacons turn department stores into mobile ad networks?
October 28, 2014

Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It rhymes with "shmu fevenrue".

Here’s exactly how consumers will use their phones to shop this season
October 27, 2014

What will consumers be doing with their mobile devices when it comes to shopping during the peak season? Chuck offers up a summary of Thinknear's findings from their latest research: The Mobile Marketer's Guide to Holiday Shopping 2014.

What, wait, physical retail isn’t dead yet?
October 24, 2014

It is time for our monthly look at what is happening in the physical retail world - this according to Euclid's US Retail Benchmarks - and the news isn't all that bad! The demise of physical retail seems to be on hold as in-store activity is surging as mor

The key to success in mobile means doing this
October 23, 2014

We want our mobile everything and we want it now. Businesses want their mobile everything and they also want it now. Lost in the shuffle here is the key to mobile success - something Chuck brings to light in this episode.

Shopkick shows us the impact of beacons
October 22, 2014

Shopkick - recently purchased by SK Telecom for $200 million - announced the contribution they've made to those retailers that use their services - both in dollars and increased spending.

Retailers are FINALLY losing sleep over mobile commerce
October 21, 2014

There should be no doubt of the importance of mobile commerce today. The fact that retail executives are now losing sleep over it is a sign that the magnitude of the opportunity is starting to sink in. Chuck summarizes the key findings from the third annu

Can Apple Pay triumph where others have fallen flat?
October 20, 2014

Today is Apple Pay day for the United States. The long-awaited launch of Apple's foray into mobile payments is here and we explore why Apple's incarnation is different from the early incumbents and why their approach may be the reason they succeed to gain

You will spend $759 from your phone next year…
October 17, 2014

That's right, the average participant in mobile payments will spend almost $800 from their phone next year - up from $397 this year - according to a recent eMarketer Report entitled “US Mobile Payments 2014: Updated Forecast and Key Trends Driving Grow