We spend a lot of time talking about the influence that mobile is having on our decision-making process. It is very hard to quantify because mobile swerves in and out of everything that we do BUT here is a study that gives us a glimpse of where mobile plays. Entitled Holiday Shopping in a Cross-Screen World, it shows us where mobile fits when it comes to researching product, ad impact and recall plus the breakdown of the types of products we all research from our devices. Chuck summarizes in this episode.

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