The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Mobile to grow to 195 billion transactions in 5 years
Dollars are one way to judge mobile's adoption rate but Juniper Research may be on to a metric that really shows how the majority of us use our smartphones (which, as we know, is NOT payments). A new research paper gives us a glimpse into the transaction growth that mobile is undergoing - not commerce transactions, straight up interactions like taps and bumps. This number is growing and could be the metric to watch as we move our lives to our devices.
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