Here is the definitive number for you in the ongoing "mobile app versus mobile web" battle being waged in retail provided by Skava: 90% of revenue comes from the mobile web. That is a crazy high number that really does show the importance of nailing that experience for your customers. The problem? If you are a retailer you still need both the mobile web AND a mobile app - unless you can afford to give up the other 10% of revenue (and 15% of visits) that come via the app. These numbers, and more, are what we cover in this episode.

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