The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin


Mobile spending to be over $20B this holiday season

November 27, 2014

It seems fitting that we look at some shopping numbers as we enter the "shopping season" in North America. Chuck takes us through the new Apigee study around customer expectations in retail done in conjunction with Standford University's Mobile Innovation Group. We summarize the impact that mobile is having on the shopping experience, the app vs non-app spending habits, the amount of spend from mobile users and what the true benefit of a retailer app is.


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