How many people do beacons really reach today? That's the question that Chuck tackles on this episode. We are starting to see audited, authenticated numbers and those numbers are growing. From third party apps tapping into the beacons inside a Lord & Taylor to Estimote's incredible pool of developers, there is no doubt that we are being rapidly blanketed by a cozy cover of beacons. The beacons are there, what's their actual human reach. Watch the episode.

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