The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
The mobile mommy club
Mobile influence is crazy when it comes to our purchase behaviour so it shouldn't be a shock when someone dissects its impact on a segment of the shopping population. This time around it is mothers and mothers to be and the mobile influence on their shopping patterns is undeniable. The last 3 years have seen incredible growth for mobile use among this demographic and Chuck highlights this via the results of a recent survey by Babycenter.
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