The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin


These are the global Mobile hierarchy of needs

November 21, 2014

A new study by AT Kearney examines the global consumer's motivation to get online and, of course, Chuck breaks it down for the mobile crowd here. The simple truth is that all of us, in any country, age category and economic status have different reasons, habits and patterns for mobile use. That being said there are commonalities that have emerged and that's what the focus of this episode is on.


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