Chuck visited New York based Verve to hear how they see where beacons play in the consumer path to purchase. What came of it is summarized in this episode and may signify the emergence of a new way to categorize beacons in retail: Passive vs. active. Whatever the terminology, perhaps what this really means is the the end of dreaded mobile banner ad and the start of the "mobile advertising as a valued service" era.

The post How beacons play in the path to purchase appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.