The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin


The physical retail report: Visits up, bounce rate up, return visits down

November 19, 2014

Every month Euclid Analytics releases their numbers on physical in-store activity in their Retail Benchmark report. They use smartphones to track consumers as they window shop, browse inside the store and leave - think of them as the same as web analytics for physical retail. They do this by analyzing hundreds of millions of potential shopping sessions per year across thousands of locations - all of it opt in and all of it anonymous. Chuck summarizes the latest report which saw a mixed bag of results.


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