Have you thought of your in-store mobile strategy as different from your out-of-store mobile strategy? When it comes to retail and commerce, both are required. Why? Chuck answers that as he highlights the results from a new study by Retale on the behaviours of consumers while they are in-store versus out of store here.

The post How consumers use their phones inside and outside of the store appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.