The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Will restaurants tip the scale for mobile payment adoption?
Are mobile payments a thing looking for a market or do they signal a real and necessary shift in our paying habits? This question has been haunting the industry since the earliest days of this incredibly young industry. It seems there hasn't been a really compelling reason for the masses to migrate to this, nor has there been a catalyst to help do it. To make this shift, a majority of consumers need to start to experience paying from a mobile device. Could that first experience be through our favourite restaurants?
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