The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
HBC goes all in on beacons
In an unprecedented move, HBC is deploying beacons into every single Lord & Taylor and Hudson's Bay Company store in the US and Canada by the end of November. The reason? It worked so well in their trial rollout. How well? Watch the episode to find out as well as a few other big retailers starting to jump into beacons as well.
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