Beacons are not just for big department stores any more. We've mentioned Perka, the First Data division that is sending out beacons to their smaller merchants before. Now mobile payments company LevelUp is sending beacons to their customers as well. The hope is that these beacons enhance the customer service we've come to expect from smaller, more neighbourhood focused businesses. Chuck highlights why this may well be the best technology when it comes to loyalty mobile has ever seen.

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