The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Ma and pa shops may have the answer to the beacon puzzle - thanks to Perka
Here's a case where beacons are being used to enhance the customer experience while they are in-store - not trying to sell them something or bombard them with discounts. Perka, a division of FirstData, is distributing beacons to smaller businesses as a way to augment their knowledge of their loyal customers. Chuck explains why this is important here.
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