The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Will beacons turn department stores into mobile ad networks?
October 28, 2014
Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It rhymes with "shmu fevenrue".
The post Will beacons turn department stores into mobile ad networks? appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.
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