In Mornings with Matt Episode 15, I talk about what is maybe the biggest mistake new small businesses make - especially those with a client or service based model. That mistake boils down to this: spending too much focus on things other than getting clients in the door as soon as possible!

This is so important - not just because it generates revenue, but because it give you momentum and immediate feedback.It's easy to distract ourselves with trivialities in a startup but success depends on keeping your eye on what really matters.