Back in early 2012, Jeff Neal has a genius idea to put on an obstacle race and make millions, or at least thousands. Tough Mudder, Spartan, and Warrior Dash were printing money as far as he could tell, so how hard could it be? We dive into all that went wrong, and some that went right in this history lesson in OCR. Todays Podcast is sponsored by: Savage Race : New obstacles, new locations, new syndicate medal. Check them out at Savage Race.com Buff USA: BUFF® is offering 15% off your next purchase at buffusa.com. Just use the code “ORM” Show Notes: Jeff's blog where he lays it all out.