On today's show we talk to Toni McAlister. Toni and her husband put on several "not your ordinary" races. Including a Bacon Run, and a looped Ultra where you are "messed with by fairies". Toni and Matt talk about: How she used to to run races based on post-race food options. How she and her husband come up with race ideas. Starting a race business. Growing from small race director to being hired to run others events. Knowing your target audience. Taco Bell. Much, much more. Today's show is sponsored by:  BoneFrog Challenge – ORM10 gets you $10 off all 2016 races. MudGear – Order now for free shipping in the United States.