When stuck for a title, always go with the obvious. In this episode, we talk to Ryan Hogan, former CEO of Reed Street Productions and current CEO of Hunt A Killer, LLC. Reed Street launched their first Run For Your Lives event in Maryland in the fall of 2011. 12 months and 13 events later, the company grossed 8.2 million dollars. Another 12 months later, they closed their doors, leaving participants and vendors holding the bag. So what the heck happened!?! In his first interview since it all hit the fan 2 and half years ago, Ryan talks to Matt in depth about beginnings, early success, over-expansion, partnerships, and the eventual bust of Run For Your Lives. He also talks about his new event called Hunt A Killer, which launches back in Maryland, almost exactly 5 years after that first zombie run. Today's show is sponsored by: KitBrix - 10% of all items with code ORM10 Mud Hero – We welcome Mud Hero as a brand new sponsor! Code ORM16 saves $5 on all events BoneFrog Challenge – ORM10 gets you $10 off all 2016 races.