Episode 170 - The bio from Bob Babbitt's website will tell you :

Bob Babbitt started racing triathlons way back when the earth was still cooling, in the late 1970's. He did his first Ironman Triathlon in 1980 on the island of Oahu and ended up completing five more when the event moved to the Big Island. Despite being incredibly slow at swimming, cycling and running, he has somehow found his way into into both the Ironman Hall of Fame and the USA Triathlon Hall of Fame. He also co-founded Competitor Magazine and the Challenged Athletes Foundation, plus he created Competitor Radio and the Muddy Buddy Ride and Run Series.

It is safe to say that Matt dreams of being The "Bob Babbitt of OCR".
Bob and Matt discuss :

How the Muddy Buddy was formed
The business model of Muddy Buddy and The Rock n Roll Marathon
What OCR can learn from the triathlon industry
Why most of the running community still doesn't pay attention to OCR
How to turn around OCR internet haters

and much more.
Today's episode is sponsored by
The National Beer Mile  Code "Obstacle" saves you 10% on all cities.
Macon Mud Run  April 2nd, 2016 Macon, GA. They pride themselves on the most mud per mile!