I viewed the world from a marketing perspective long before I knew what marketing was. Media and advertising hype are things I started noticing even at a young age. So, at this point in my life, I usually spot a publicity stunt from a mile away. In the last week, you might have heard that Oscar Mayer will no longer drive their Wienermobiles across the USA. From now on, they’re going to be called Frankmobiles. I’m sure you know what I think about this…

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