The Mason Minute

The Mason Minute


Will It Play? (MM #4372)

March 12, 2023

For years, marketers lived by the mantra will it play in Peoria? For decades, companies would test products in Peoria, Illinois. If something worked there, it would likely be successful everywhere else. But times have changed, and now companies are using cities like Nashville to test a new idea…






Click Here To Subscribe




jQuery(document).ready(function($) {
'use strict';
$('#podcast-subscribe-button-13292 .podcast-subscribe-button.modal-640dcf651d4ea').on("click", function() {
$("#secondline-psb-subs-modal.modal-640dcf651d4ea.modal.secondline-modal-640dcf651d4ea").modal({
fadeDuration: 250,
closeText: '',
});
return false;
});
});