If you’re like me, you spend a lot of time on social media. Perhaps too much. And one of the hassles of social media is all the ads we see in our feeds. But do you ever feel inclined to comment on an ad that you don’t care about? In my work for my social clients, I see this every day. Many people keep scrolling, but lately I see more people stopping and leaving nasty comments. It really has nothing to do with the ad or the product; it’s usually just trying to get people into an argument. When we watch TV, we experience ads all the time. And most people either change the channel or ignore them. But on social media, it’s much different…

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