The Mason Minute

The Mason Minute


Rage Bait (MM #5370)

December 04, 2025

The Oxford English Dictionary has named the phrase rage bait as its word of the year. And if you’ve spent any time on social media over the last couple of years, you know what rage bait is all about. So much of the content sent your way, thanks to the algorithm, is designed to elicit anger or outrage. And honestly, to get you to spend more time online. Many social media sites have found the way to keep you engaged is to make you angry. Sure, you can hide all of these inflammatory posts, or you can even stop using sites that upset you. And this content, when created by humans or bots, seems to be working…

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