It’s hard to believe we’re just 40 days away from the end of the year. And that means all of the year-end lists and 2025 accolades are starting to come our way. I actually get excited about these silly things. Because, when you look back, they truly explain the year that was, or in this case, the one that is. The Cambridge Dictionary has announced its word of the year: parasocial. While it didn’t have anything to do with social media initially, it does today. It explains the phenomenon of people thinking they’re connected with celebrities or characters from TV shows, movies, or books; people they genuinely don’t know in real life…

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