When many of us hear someone say the word algorithm, we shudder a little. Working in social media, I often try to understand how algorithms work. Now I’m not talking about the computer code that drives it, but more importantly, what triggers our algorithm. In theory, everything is custom-targeted to our browsing history. But I often find times that fails. Recently, I’ve been seeing more suggested social media posts about arts and crafts projects. And I don’t know why. That’s not one of my hobbies, and it’s rarely something I’m interested in. Perhaps I lingered too long when viewing something…

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