The onset of Christmas advertising is hitting earlier and earlier. Over the weekend, I saw Christmas commercials for both Walmart and Home Depot. And literally as I’m writing this description for The Mason Minute, a Macy’s holiday commercial is playing on the TV. Many would prefer these commercials start after Thanksgiving or, perhaps, next week after Halloween. But with the economic uncertainty this year, and retailers’ need to increase profits, I can’t imagine any companies can afford to wait that long. I only worry that we will soon be seeing these commercials start even earlier in the year…

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