Influencers are a hot topic when it comes to social media marketing. There are different scales and categories as to how they work. But today, many companies turn to people with a large social media following. Often, the size of the following, while important, isn’t the key driver to measuring someone’s online social influence. People listened to musicians, actors, models, and TV personalities through the years. But how much longer will relying on the word of influencers last? Researchers have turned to AI to predict the types of people we will likely look to in the future…

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