The title of today’s podcast is not a mistake. We’re talking about Mark Madness, not the NCAA basketball tournament. Two nights ago, I was up late watching an old Law & Order episode on Sundance TV. I don’t usually pay attention to the commercials, but one of their promotional announcements caught my eye. It promoted Mark Madness, their marathon of Mark Harmon’s long-running TV show, NCIS. I love the pun. All my years in media and marketing made me appreciate people who can creatively market something that many find boring. You can watch NCIS on numerous channels, but I’ll remember this…

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