Have you seen the commercial for the new Sonic Smasher hamburger? It has the theme of a press conference talking about how they think it will be your new favorite burger. Of course, for many, it may simply be commercial hype. But there’s an interesting message behind the commercial that’s pretty deep. A favorite is only your favorite until a new one comes along. I’m not saying it the way they say it, but I’m wondering if they realize the depth of that message. It may just be a funny line created by their advertising agency but think about that underlying message…

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