The Mason Minute

The Mason Minute


Dynamic Pricing (MM #4725)

February 28, 2024

Many industries prefer to use a dynamic pricing model. The airline and hotel industries are great examples. But have you ever heard of a fast food restaurant using this surge pricing system? Well, if you haven't, you'd better get ready. Wendy's announced that it will try this new pricing system starting in 2025. Their new CEO is hoping that dynamic pricing will improve their profitability. While it might work long-term, they still need to convince many people that this is good for the customer...





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