Each of my marketing automation “basics” could branch into endlessly complex, feature-thick holes of martech geekdom. In all candor, I’ve dug plenty of those—some of which were even worth it. But, most of the time, they’re not worth it.

Know that they often believe in what could be more than what is. And swinging for the fences is why they get up in the morning.

Everything about an exit starts with well matched bankers. But, after that, deal-matched attorneys follow right behind. Here is how we chose ours.