Today, I’m joined by Bryan Poerner, CEO of Diadora North America. Founded in Italy in 1948, Diadora has a rich heritage of craftsmanship and innovation, blending performance and style across running, sport, and lifestyle footwear. In our conversation, Bryan shares the brand’s origin story and offers an inside look at the 2025 Diadora shoe lineup.

We explore the latest advancements in footwear technology, Diadora’s growing presence in the U.S. market, and their vision for athlete development and grassroots marketing. Bryan also reflects on his creative journey from Puma to Diadora, lessons learned from running and life, and how music fuels performance. Plus, he gives us a sneak peek at the Diadora playlist inspiring runners everywhere. Stay tuned for an inspiring and energizing episode.

Plus, I am seriously loving the design of both this brands performance and lifestyle shoes! Definitely on my fashion radar..

Chapters

3:09 Origin Story

5:18 Exploring Diadora 2025 Shoe Line Up

9:41 Innocatove Technology In Footwear

13:24 Diadora shift in US Market

15:28 Sponsorship and Athlete Development

18:14 Vision for Diadora Future

21:00 Grassroots Mareting Strategy

23:48 transition from Puma to Diadora

16:27 Early Days of Creativity

30:46 Role of Luck in Success

31:44 Pursuing Passion & Happiness

33:54 Lessons from Running & Life

36:12 The Intersection of Music and Running

42:07 Diadora Playlist

CONNECT

Diadora on Instagram

Marni On The Move Instagram, TikTok, LinkedIn, or YouTube`

Marni Salup on Instagram and Playlist on Spotify

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