Marni on the Move

Marni on the Move


Fueling Endurance Sports Performance: The Story Behind Addra Labs Protein Bars with Eric Zaltas & Matt Schuster

February 21, 2025

Today, I’m syncing up with Eric Zaltas and Matt Schuster, the founders of Addra Labs Protein Bars. Eric is a former U.S. National Road Cycling Team member and National Team Time Trial Champion with a deep background in sports nutrition. Matt, a former advertising executive turned elite amateur triathlete, has competed at the Ironman World Championships in Kona.


We dive into the inspiration behind Addra Labs, the unique ingredients and flavors that set their bars apart, and their journey from endurance sports to brand-building. Plus, they share where you’ll see Addra popping up at Ironman, triathlon, cycling, and running events this year—and what’s on their own training and race schedules while balancing entrepreneurship.


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