In this episode, Dr. Barbara Hales talks with Jane Atkinson about scaling a speaking career using tested strategies from decades in the industry.

• Jane Atkinson, founder of The Wealthy Speaker School, shares how she’s helped countless speakers—from newcomers to $30K-per-gig pros—grow their careers through innovative coaching, strategic branding, and consistent content marketing.
• She recounts her journey from an inspired 25-year-old who saw Les Brown on TV to becoming a speaker agent and then a top-tier coach in the speaking industry.
• Jane explains how free speaking engagements, layered marketing, and powerful lead magnets like quizzes and downloadable guides have been essential in growing visibility and trust.
• She emphasizes the value of “promise statements,” niche positioning, and testimonials that reflect real, outcome-based transformations—not just charisma.
• Jane also highlights the importance of personal branding, clear messaging, and reputation management (via reviews or LinkedIn testimonials) for long-term success.
• Her advice applies beyond speakers, helping professionals like doctors stand out by narrowing their focus, marketing with purpose, and building strong follow-up systems.

Key Takeaway:
 “Pick a lane and stand tall in your expertise. Don’t try to be everything to everyone. Clarity and focus make you the go-to expert.” – Jane Atkinson

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