Marketing Masters

Marketing Masters


Darrell Alfonso: The attributes of an effective martech stack

December 06, 2022

Building an effective martech stack is challenging. Defining the right needs for your organization and customers becomes clouded when endless technology providers claim to have the right solution for your brand.


On the latest episode, award-winning Martech expert Darrell Alfonso shares best practices and pitfalls for marketing technology that supports brand building and revenue generation alike.