Leveling up and future-proofing your digital strategy is not optional. It is key to survival. All brands now wish to accelerate some type of business growth through digital, be it brand, revenue, or reputation. This requires digital fluency at all levels and within all teams. Building a digital center of excellence is now a recognized model for delivering efficiency and innovation at scale.

Sabrina Rodriguez, Global Head of Digital Marketing at Ericsson, has spent years helping brands build a digital center of excellence. Hear her best practices that can make, or break, a digital center of excellence.