Marketing Masters
Measuring for the customer: The future of brand loyalty
As the saying goes, the customer is king. In recent decades, this meant giving customers digital convenience. The rise of DTC is living proof of this. However, the pendulum is swinging back towards brand affinity and advocacy. This is the route to customer loyalty. In the third episode of the ClickZ Marketing Masters Podcast’s second season, we speak with Azlan Raj, CMO of Merkle EMEA.