Digital transformation and organizational change are often met with resistance and reluctance. One of the challenges for marketers when going through change is maintaining a cohesive brand personality.

Change and progression are necessary. Those who fail to adapt face going the way of the dinosaur (or Blockbuster). However, throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant.

We speak with Shutterstock’s VP of Brand, Skip Wilson, in the latest episode of the ClickZ Marketing Masters podcast.