The second episode of ClickZ Marketing Masters features our host Tim Flagg in conversation with Orchid Bertelsen, chief operating officer at Common Thread Collective, a California based ecommerce growth agency. Orchid taps into her experiences as a first-gen American Asian woman who journeyed her way through the ranks at businesses like Nestlé, DentsuMB, and FTI Consulting in 18 years.

Listen in for Orchid's practical advice on how she is tying in the challenges, truths, qualitative, and quantitative fibers that lie at the heart of diversity and inclusion (D&I).

Time stamps

3:45 – What makes a great marketing leader?

6:17 - How do you approach the 'nurture vs nature' conundrum with hiring marketing talent?

9:18 - How have marketing teams' perspectives changed with towards diversity and inclusion?

15:30 - How do you give diverse voices more confidence to participate?

21:24 - Advice on manifesting change beyond D&I as a corporate social responsibility (CSR) checkbox

22:45 - How can leadership bridge the gap between intent and action by opening up to feedback loops?

26:40 - What are the biggest challenges the industry is facing in terms of D&I?

31:00 - What are some resource that modern marketing leaders can use to foster diverse and inclusive teams?