Marketing Mantra
Latest Episodes
Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings
On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape. -=-=-=-=- Tools & resources discussed in this e
Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers
Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 b
Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing
A few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelme
Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic
A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantl
Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns
SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FR
Ep. #80 - Why You Should Read "Traction" by Gabriel Weinberg and Justin Mares
It's time for a book recommendation. In this episode, I talk about one of my favorite business books, Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book is a must-read for entrepreneurs and small business owners. -
Ep. #79 - 5 SEO Mistakes That Are Costing You Traffic
In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/
Ep. #78 - Why Online Advertisers Are Ditching Facebook
Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from Tik
BONUS EPISODE! Twitter's New Feature is a Game Changer for Podcasts
Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more. Source: Social Media Today - https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engag
Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging
Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the