Marketing O'Clock - Digital Marketing News

Marketing O'Clock - Digital Marketing News


Latest Episodes

Mind Your Own Business Links. Google Ads Rolls Out New Asset type.
October 31, 2024

This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitiv

Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities
October 24, 2024

Visit us at - https://marketingoclock.com/This week on Marketing OClock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man

Keeping You POASted On Gross Profit Optimization in Google Ads
October 17, 2024

This week on Marketing OClock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to no comment with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed desi

The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.
October 10, 2024

Visit us at - https://marketingoclock.com/This week on Marketing OClock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans t

AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.
October 03, 2024

This week on Marketing OClock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of S

TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok
September 26, 2024

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing OClock Episode 350This week on Marketing OClock, Googles dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a t

Accentuate the Positive… PMAX is Getting Negatives
September 19, 2024

Negative Keyword for PMAX, YouTube Communities & More | Marketing OClock Episode 349This Week on Marketing OClock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the You (Tube) in comm

eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display
September 12, 2024

eCPC DeprecationThis week on Marketing OClock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free

BInG Updates Coming to Microsoft Advertising
September 05, 2024

This week on Marketing OClock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4s latest update hits the (bench)mark, and Goog

Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers
August 29, 2024

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing OClock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, its exhausting rooting for the Anti(