In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow ...

Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recentBusiness Insiderarticle, Goldman Sachs reportedly spent $300 million developing the Apple Card then

It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more intentional with their marketing campaigns. John and Josh discuss Hafod Hardware’s viral Christmas commerci...

This week, Josh and John break down the three-column strategy that will make planning your social media content as easy as, well…1, 2, 3. This strategy may not change your world, but it will certainly change the way you plan your social media calendar....

When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposits from that bank’s old customers. But in actuality, 5% of that bank’s customers leave—10% in a worst-cas...

In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John talk about how, at a time when most men’s fashion brands advertised their clothes similarly,

Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned,

Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved be...

The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every co...

What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and John are joined by Mabus Agency Chief Strategy Officer Hunter Young as they talk about the benefits of leading...